The Ring of Fire is an alpine adventure running race circumnavigating Mount Ruapehu in the central North Island of New Zealand.
Plateau Productions was tasked with completing five videos with the aim of
- Launching the event to the publc
- Encouraging early registration
- Explaining the 3 legs that make up the course and what type of runner is suited to each.
The videos were launched primarily through facebook where they received over 30,000 views and are deployed to youtube for use in the event and partner websites.